Management Team

John Nilsson

President
Accounts:Ahold Delhaize & Ingles
Background: Divisional Sales Manager, Plumrose; National Sales Manager, DAK; Vice President of Sales Plumrose.
Relevant Sales Experience: 35 years
Founded Action Food Sales in 1989

John Nilsson, Jr

Vice President of Sales & Operations
Accounts:Ahold Delhaize & Ingles
Background: University of North Carolina at Chapel Hill; Vendor Analyst, Delhaize America.
Joined Action Food Sales in 2007
Perishable Food Industry Experience: 10 Years

Phil Harrell

Account Executive
Accounts:Southeastern Grocers & W. Lee Flowers
Background: Meat Operations Farm Fresh; Meat Specialist, Farm Fresh; Meat Buyer, Nash Finch Carolinas; Meat Director, Carolina Corporate Stores.
Joined Action Food Sales in 1998
Perishable Food Industry Experience: 28 years

Mike Hughes

Account Executive
Accounts:Harris Teeter, Fresh Market, Lowes Foods, MDI
Background:Retail Sales Manager Brookwood Farms, Regional Sales Manager Hygrade (Sara Lee), Regional Sales Manager Thorn Apple Valley, IBP, & Tyson.
Joined Action Food Sales in 2001
Perishable Food Industry Experience: 30 Years

Preston Harrell

Account Executive
Accounts:Food City, MDI & SpartanNash
Background:United Sates Air Force; Fresh & Frozen Meat, Dry Goods and Produce Buyer US Foods.
Joined Action Food Sales in 2014
Perishable Food Industry Experience: 6 Years

Mike Mickie

Account Executive
Accounts:Southeastern Grocers & Publix
Background:Winn Dixie, Meat Supervisor, Meat Buyer and Senior Corporate Category Manager.
Joined Action Food Sales in 2013
Perishable Food Industry Experience: 31 Years

Mike Moore

Account Executive
Accounts:Food City
Background:Manager, Llyod & Sheffer Brokerage; Owner, M&M Marketing.
Joined Action Food Sales in 2016
Perishable Food Industry Experience: 42 Years

Roy Allen

Retail Director
Background: Market Manager, Food Lion; District Trainer, Food Lion; Market & Seafood Training and Merchandising Specialist, Food Lion.
Joined Action Food Sales in 2010
Perishable Food Industry Experience:30 Years.


What people are saying...

John Nilsson and team delivered 100% of the time! Action Food Sales gave us the support we needed at retail and HQ. They have quality people on the street making things happen as well as being exceptionally well connected at all customers. If you want a broker that delivers on goal, provides in-depth market solutions, and knows how to get things done... my recommendation is Action Food Sales!


- Steve Purdy, Former VP of Sales - Jimmy Dean Foods

John Nilsson and the Action Foods Sales team are one of Land O'Frost's most valued partners. Action Foods dedication and knowledge of their marketplace is second to none. The Action Foods Sales team consistently achieves each and every one of their goals. John is a team member of the Land O'Frost Broker Advisory board and is always willing to share his wisdom with the group. We truly value our partnership with John and Action Foods, and look forward to a long relationship.


- Dave Funk, Senior Vice President Sales & Marketing - Land O'Frost

Action Food Sales represented Ball Park for 15 years and took Ball Park brand Hot Dogs from a 5 share point to a 30 share point in less than 9 years. Action Food Sales became our largest broker and their desire to sell and obtain authorizations was second to none.


- Greg Sykes, former President - Ball Park Brands

Over the years, Action Food Sales has developed excellent relationships with virtually all key departments and at every level within our customers’ organizations. As a result, their follow up and execution after headquarter appointments matches the level of their preparation, which is excellent. Their retail execution is also top-notch. We rely on Action’s experienced and capable retail team to represent us at resets and to ensure our product is properly displayed, tagged and rotated. To top it all off, their office staff is friendly, effective and easy to work with. Action Food Sales is a highly trusted and valued member of our team.


- Eric Esch, SVP of Sales and Brand Development - Hickory Foods

Our partnership with Action Foods Sales, which began over a decade ago, has been an important factor in the growth and success of Carolina Pride Foods over this time period. This has come about through the driven desire to succeed from John Nilsson and his front line sales team. Of equal importance has been the highly competent and effective supporting staff at Action that works behind the scenes to make the administrative aspect of our business run smoothly. We look forward to the many successes that we have yet to accomplish!


- VP of Sales - Carolina Pride

Action Foods is one of the finest brokers I have ever worked with. They have delivered incredible results every year...... We are proud to be a partner with John Nilsson and his exceptional team at Action Food Sales.


- Chris Trosin, Vice President of Sales and Marketing - High Liner Foods USA

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